Work at E3D · Editorial design
One product world. Two different conversations.
Brochures for printer manufacturers and resellers, with different sales messages inside one recognisable visual system.
- Editorial design
- InDesign
- Technical communication
E3D brochures
The brief
Explain the product range to two audiences with different commercial questions: manufacturers choosing components and partners considering resale.
My approach
- Give each audience its own brief.
- Use a clear information hierarchy and consistent product presentation, with layouts prepared in InDesign for the two brochure formats.
The work
Editorial design and InDesign production for E3D's manufacturer and reseller brochures. The selected spreads show how the same brand can support different conversations.
Project note
Work completed as part of my employment at E3D. Selected portfolio pages are shown; this is not a separate Digital Weevil commission.
What this brings to a small-business project